Alongside the release of Battlefield Hardline on Origin for PC, PS4, PS3, Xbox One and Xbox 360. Electronic Arts UK and differencEngine hosted Battlefield Hardine: Live, a high adrenaline, high stakes experience based on the criminal fantasies of the game, where teams could compete over eight days for a prize of £10,000.
The £10,000 prize was won by a crew led by Matt Kerr from Preston. Matt and four friends travelled down to London where they took part in the immersive theatrical experience. They were tasked with getting in to a secure complex, rescuing a VIP, breaking in to a vault protected by multiple codes and getting as much loot as they could in the allocated time while avoiding patrolling guards and CCTV cameras at all times. Following eight days of intense competition at the secret Central London location, it was Matt that came out on top as the winning crew leader to claim the £10,000 bounty.
Crews headed to London from all over the UK to enter the world of crime and revenge and take part. Electronic Arts and theatre company differencEngine gave players the chance to lead their crew in the experience that drew inspiration from three of Battlefield Hardline’s new game modes.
Battlefield Hardline: Live was a huge success, whose innovative, creative approach sparked media attention (Evening Standard, The Mirror, Time Out etc); over subscribed press nights; while engaging the loyal franchise fan base and public imagination alike.